HypercompetitionGeneral Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's a white knuckle decade and said the 1990s would be worse. In this pathbreaking book that will define this new age of hypercompetition, Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be